It’s no more a surprise that a lot of millennia’s are attracted to video marketing. The main reason is the marketer’s intuition in designing videos that strikes the users purchasing prospect. Even though some authentic articles have the notch for directing the reader to fulfill the real purpose, the videos in a way act as a powerhouse that is having a greater conversion rate. Apart from this the videos can make clear the concept of your product, within a short time by leaving a lasting impression.
Let us check, why video contents are said to be an indispensable part of business marketing strategy?
1) Involving with Social Media and Anchoring its Role
We all know the User base of Facebook as well as similar social media. With the number of active users increasing day by day the viewers of video contents are also getting more clicks. In fact a detailed analysis reported that the organic searches preferring video searches are greater when compared with other online contents. This report reveals how much influence the social media can have on followers or prospective clients.
2) Videos are Indispensable Part of Online Platform
In fact video sharing website is attracting more and more people when compared with other sharing platforms and so video’s does have an eminent role in this platform. For instant, YouTube is the most popular website which is based on video contents that are uploaded by the user itself, from different geographical location. Another advantage is taking the favor from other social media’s too, that is after uploading videos in your YouTube Channel, can share those with FaceBook and Twitter Post. In case if you want to share a creative work you’ve developed or to send a sensible message to people around the world, nothing can work better than a video. It is definitely the best idea to attract the consumers from all over the globe and thus in a way, it works as your product marketing strategy that can attract clients without any geographical barriers.
3) Less Investment More Profit
The recent studies of product marketing revealed that more than 50 % of the business nodes believe the online video content to bring more profit when compared to other format of promotions. For instance, if you want to air your video content as a part of marketing in Television, then definitely more money have to be invested on it. So with this realization, nowadays most of the business people are focusing on online video advertisements. Moreover the likes, comments, number of views, shares etc. makes it clear how your product is swiping the fiercest competitive market.
Different researches are conducted regarding the conversion rate of video marketing, article marketing etc. and more than 80 percentage of purchase is reported with video marketing alone. Also the web traffic rate was greater in those website’s that has been using video contents for marketing. So from the point of Search Engine Optimization (SEO) the video contents are attracting more clients, with greater customer retention rate, more traffic flow, greater conversion rate and less bounce rate.
