Keyword optimization is a serious concern in the case of Search Engine Optimization (SEO) process. Relevant and targeted websites are the most important factors needed for a website to show up in the search engines. A well optimized website can offer you high traffic and high rankings.
Keyword based SEO
Keyword based SEO was everything in the past. But many people still find keywords as the main element in the search. The rankings based on keywords can give you a rough sketch of the traffic and rankings of a website. The placement of the keywords is more important than the rate it is used. There are priorities for all the content you write in an article. Knowing the site architecture is important in placing the keywords. Proper placement of keywords according to the hierarchy is crucial for SEO. The headers and titles have more priority than the body contents. Hence keywords placed in the top priority places has more importance. Adding the keywords up to five times is desirable for all the content in your site.
There are many things to take care when keyword optimization is done.
- Keyword highlighting
Highlighting the keywords can be a best option for showing off the keywords. Never ever hide your keywords. It will do much harm to your site. It can give you penalties.
- Keyword stuffing
Keyword stuffing is not a good process while you are optimizing the keywords. Using keywords 4-5 times is desirable, otherwise over-optimization may occur. If a keyword is inappropriately used in a site, it can also result in getting penalty. Search engines have special tools to detect keyword stuffing which spams Google.
- Targeted keywords
The keywords planning to add in the content must be targeted keywords. You need to include keywords that people are more likely to search. You should know about what all things people have to search for and schedule your keywords that meet the clients’ requirements.
SEO keyword optimization
The success of the SEO depends on the effective optimization of keywords. The most important element of the content on your website is the title. Keywords should be properly placed on the title for an effective SEO.
The link building strategy also needs keywords. The internal links, inbound links etc. must have stuffed with proper keywords. The strategy for link building must include the proper optimization of keywords. Targeted keywords need to be placed in the content. Optimizing keywords for images shown in the content has also importance in the SEO efforts. Many website’s URL has keywords displayed in it. This is an important thing to be taken care of while optimizing your keyword.
Keyword Planner Tool
There are also many tools available for planning keywords for a content on the website. If you have problem while planning a keyword you may use Keyword Planner tool to choose a keyword that is best suited for you.
Keyword optimization has an important role in running an SEO campaign. The keywords should be placed in a content according to the rules to make the entire website reader-friendly. Since websites are crucial for a business, it is better to have a suitable keyword strategy to contribute to the SEO efforts.