Few Google SEO Trends to Watch Out for in 2015
As 2014 comes to an end, SEO industry witnessed more Google algorithm updates, some new updates such as Pigeon and Payday Loan. This year has seen pretty big changes which no one can make disputes, almost upheavals at times, especially for SEO. We can learn a lot from those who have been watching and measuring trends. At this point, 2015 appears to be a year noted by an evolution of existing trends rather than by completely new directions. Given below are some real time suggestions as to what SEO will look like in the coming year and how it will influence businesses and the SEO industry.
Content Marketing will Stand Out
By 2014, Google has taught marketers and advertisers about the value and potential of content marketing, not just a ritual to be performed for the sake of getting high SEO rankings. Born just a few years ago, content marketing is currently a mainstream concept to any marketing specialist. However, in some organizations, it has more or less lived under the overall umbrella heading of search optimization. According to experts, content marketing which is a part of the SEO industry is maturing and it will one day stand out on its own, detaching from the more technical aspects of SEO.
More Focus on Mobile Search
You may have heard in many surveys that show the projected overthrow of desktop by mobile in terms of search. Whether this has happened already or yet to happen, the SEO industry is not undermining the importance of mobile SEO campaigns. Google has put great emphasis on the mobile user experience, for instance, Google has recently incorporated “mobile-friendliness” into its search algorithms. In October 2014, Google introduced mobile usability reports in its Webmaster Tools and in last month, the search giant officially launched a “mobile friendly” tag in its mobile search results, along with a tool for webmasters to evaluate mobile-friendliness of their sites.
Growing Fondness for Technical SEO
SEO in terms of tactical and technical aspects, are just as important as ever, but they may not be quite as apparent as in past eras, especially since some elements of technical search engine optimization may not be what business enterprises think matters to end customers. Many industry experts use the example of HTTPS to illustrate this point. According to them, majority internet users don’t know what HTTPS is and how it is different from HTTP, yet it could well benefit an SEO tactic.
Google to Give More Emphasis to Other Social Networks
As the internet search giant slowly comes to terms with the less social networking dominance and the failure of Google+ in terms of popularity. Many experts believe that Google will start to give more emphasis to social signals from its rival social networks such as Facebook, Pinterest and Twitter. Certainly, its own social network is still alive, but despite incredibly strong efforts, Google+ has not reached the same level of popularity shared by Facebook, Twitter and other rising social media sites.
Google Penalties Going to be More Harsh
Where there is black-hat SEO, Google will trace it and impose severe penalty action on those sites. Since a recovering from an already imposed penalty action takes more time, websites are now very careful when it comes to implementing SEO strategies. But for past few months, many people in the SEO industry are talking and debating about negative SEO and how it can be stopped from using. Even Google admits that negative SEO exists, but it ensures the SEO community that it will not affect them when they report any strange things happening on their site.
Google Webmaster Trends analyst John Mueller has said that it can take as long as 9 months in the internet search giant to fully process a disavow request submitted by webmasters who are trying to recover from a penalty. That is a long time to have to deal with minimized organic search traffic. Thus, business organizations need to be vigilant about protecting their site against negative SEO. Similarly, the long time period involved in recovering from a Google penalty won’t leave any space for business entities to take unwise decisions with their online presence by engaging in black-hat SEO campaigns.
As you know that the whole SEO landscape changes every few years, our professionals need to update their SEO knowledge and skills so that they can implement their strategies successfully.