You cannot fully accomplish your SEO efforts with optimizing the “on-page” side of your website. You need to properly optimize the on-page factors of your site and that includes meta-tags, actual HTML code, keyword placement and keyword density. As Google’s Panda and Hummingbird algorithms are roaming in the Google’s search network, you need tools that will help you in getting your On-page SEO strategies implemented in the right way as you planned. Here are some free SEO tools that will help you in realizing your On-page optimization objectives.
For Keyword Research
To gain better online presence in Google and other search engines, you have to target the right keywords, those which are used frequently by internet users. To ensure a good stream of visitors to your website with your efficient keyword tactics, you can use popular tools such as Google Adwords Keyword Planner, KeywordTool.io, and UbberSuggest. You can use the Adwords Keyword Planner for searching keywords and ad group ideas, determine how specific keywords may perform, and to create a new keyword list by multiplying multiple keyword lists. KeywordTool.io is another keyword research tool that relies on Google Autocomplete to produce long-tail keywords. UbberSuggest extracts key phrases and suggest keywords, and then displays those keywords in an al list format that can be easily copied and pasted.
For Creating More SEO-friendly Content
When it comes to content development, it is much different from writing content for print documents and publications. For achieving higher SEO rankings, it is crucial to create keyword-rich, informative and original web copy for your site. For developing SEO-friendly content, you can use tools like Copyscape, Siteliner and SEO-Browser. As you know, Copyscape is the most popular plagiarism checker on the web and it can find any unauthorized copies of your site content on the web. Siteliner can do more than Copyscape as this free optimization tool can crawl through your website and provides you reports on broken links, duplicity, internal page rank, XML sitemap and many more. SEO-Browser is really helpful for those who don’t want to go through the technical details of search engine accessibility. This tool will take a page and show the page looks to the search engines without the graphics or other elements Google and other search engines can’t digest.
Now, for the technical side of On-page SEO
When it comes to the technical aspect of your On-page SEO strategy, you can depend on the most reliable SEO tool on the web and it is none other than the Google Webmaster Tools. Using this tool, you can look at factors such as traffic patterns, keyword insights, site speed metrics and authorship statistics. For a complete website audit, you can use ScreamingFrog which will quickly analyze, audits and reviews a website from an SEO perspective. Also, this tool can analyze even bigger sites which are difficult to check manually. Similar to Google Webmaster Tools, there is another SEO tool called Feedthebot which is a collection of a dozen of tools to analyze page speed and performance. Some of them include Image SEO tool, Google Guideline Check, SEO Page Spider, Page Speed Tool, Social Media Count, Mobile SEO tool and CSS Delivery tool.
There are some many and popular tools on the web which can speed up your whole SEO campaign efficiently. With the help of these tools, you can watch your SEO rankings as you expected. There are many blogs that can help you finding the right tools and techniques for devising an SEO campaign of your needs.