Do You Know About the On-Page SEO Tactics that are Not Outdated
We know that Google and other search engines can’t read like humans can, so we insert structure and clues in web pages which helps in providing the relevance factor of SEO that matches queries with useful results. On-page SEO is a popular optimization strategy that is still in use and some of the techniques that we use include meta-tags, keyword placement, HTML code and keyword density. The listing of your webpage in natural search results will be based on the factors that are controlled by you or by coding on your webpage.
Understanding the techniques used to capture on-page relevancy meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank on top of search results. This post will explore a series of on-page SEO techniques that are still in use and can be combined in sophisticated ways.
- Keyword Usage – Before Google introduced Penguin and Panda algorithm updates, there were keywords all over the webpage. The basic on-page SEO concept is that if your webpage focused on a certain topic, Google will discover keywords in important areas. These locations included in the title tag, ALT attributes of images, headlines, and throughout in the text. Webmasters helped their web pages rank by placing keywords in these areas. Even these days, webmasters begin with less keywords since it is the most basic form of on-page SEO. Also, today’s most on-page SEO tools still depend on keyword placement to rank pages, while it remains a good place to start even as its influence on your page’s ranking potential has fallen.
- Page Segmentation – When it comes to on-page SEO, search engines give more importance to the place where you position your keywords rather than the keywords themselves. As you know, each web page is made up of different parts and they are headers, footers, main body text and many more. Google and Bing have long researched to determine which region in a given web page has to be provided with more significance. Search engines give more search exposure to those web pages which have content located in the main body text area of a given page. Your web page will be at risk of getting a penalty if you repeat text that is placed in boilerplate locations or chrome. When it comes to mobile devices, search engines serve their users the portion of your web pages that are visible and important, so text in these regions requires more focus.
- Term Frequency – Inverse Document Frequency (TF-IDF) – According to Google Research Blog, Term frequency – Inverse Document Frequency (TF_IDF) is an on-page optimization technique that has long been used to index webpages and it doesn’t have any connection with keyword density. TF-IDF offers a measurement of importance by comparing how often a keyword appears than to expectations gathered from a larger set of documents. For example, if we compare the queries “smartphone” to “smartphone user” in Google’s Ngram viewer, we can see that “smartphone user” is a more rare, while “smartphone” is more common. Based on this frequency, we can say that “smartphone user” is significant on a page that contains that term, while the threshold for “basket” remains much higher. TF-IDF performs only moderately better than individual keyword usage, when we use TF-IDF’s correlation with higher rankings for SEO purposes. We should think of TF-IDF as a crucial part of other more advanced on-page SEO concepts.
There are other on-page SEO tactics that are still used today and are improvised to latest search quality guidelines of Google, Yahoo and Bing. If you want customized on-page optimization services, you can consult with a reliable and well-established service provider which offers a comprehensive suite of on-page SEO strategies at affordable rates.