Search Engine Optimization is growing up and still search engine needs our help. This is because search engine optimization is hopefully moving away from pursuing tactics, building up new long term strategies. Earning the top spot of SERP’s ranking is not that easy, if you think so.
It’s high time that we change our current SEO strategies, with the same goal of maximizing visibility for clients!
There are a lot of tactics we need to ponder as well as corresponding list of ranking factors that contribute to whether a page is able to beat out the competition in the SERP’s top list. Actually the webpage must be eligible to get into the SERP page. There are certain criteria’s for this. This is where technical Search engine optimization comes into role. Technical Search Engine Optimization makes sure that your website is eligible to take up the first step to be search engine friendly and optimized.
Why is it necessary to keep your codes clean??
Create xml and html sitemap for the spider to crawl and index .As search spiders will be there in your site for limited time, you don’t need to waste much of your time having the spider to crawl hundreds of useless codes. So better keep the codes clean.
Are you aware that Google has kept speed of the website as one ranking factor?
Build up your site to have enough speed, because Google loves speed. And one of the perfect way to increase your websites speed to clean the codes thoroughly. So the codes will acquire only less space leading to less loading time. Thus it will have enough speed.
Why if Robot.txt is not included??
The robot.txt file gives instructions to web robots about the pages that the owners of the website do not wish to crawl over. Thus it directs the search spider crawling directives, which is placed at the root of the website host. It’s important to include it, even if the file is empty. Moreover, be very keen about the internal linking strategies also.
Make sure the server is error free!
If the spiders encounter the web server errors, it will adversely affect the site ranking. So make sure that you check for server errors and make sure that you resolve it as soon as possible.
Make your content crawl able by making use of HTML and Alt tags!
Instead of using flash and text contained images, make use of HTML and Alt tags, in order to make your content crawl.
Make sure that the dynamic URL does not create any duplicate content!
So to avoid content duplication, make use of canonical tags as well as webmaster tools and thus indicating Google to avoid other dynamic version of the URL of your webpage.
Build your site as mobile optimized, as surfing through mobile internet is at its peak!
In order to enhance mobile user experience, make your website mobile optimized.. This is much important for Google, adding to see better rankings of your website. So search out for better options to make your website more mobile friendly by Google.