Online marketing and business promotion on the Internet force business owners to learn a new language. Google (Search, webmaster guidelines, Adwords, Adsense, Google webmaster tools, analytics etc) terminology is a foreign tongue for which the speaker needs more than the ABC to communicate effectively.
The rapid changes of the online marketing with the updates in search engine algorithms baffle marketers who’ve been confident enough to take up good old marketing and apply it to Internet use on their own. Unfortunately, website promotion has never been more intricate and far reaching than it is today, and marketing experts have never been in higher demand.
Ways to make a website profitable
Ten years ago, Google Adsense and Google Adwords trends were the bread and butter of online marketing, but the Internet has grown way beyond these two advertising models of the search giant.
Adwords is the advertising platform enabling businesses to display their business message in relevant locations on the web. Google has introduced sitelink descriptions for Adwords to enable businesses to get more exposure. Yet not all marketers understand their value and power.
Adsense publishers are complaining about a serious drop in profit, with heated debates on the impact of the design changes of the universal ad units. Reports show that in 2014, the new display of Adsense ads on mobile phones has had negative consequences on earnings.
Social media is the most popular way of promoting a business (website, product or service). Its power to build the brand is widely acknowledged although the success of the branding effort depends on excellent PR, impeccable customer service and fresh content updates. As compared to Google Adwords campaigns, social media strategies are more cost effective although still relying on keywords-optimized content.
Where to get help for successful marketing?
Google (search, webmaster guidelines, Adwords, Adsense, Google webmaster tools, analytics etc) platform basics may be easy to grasp at a purely theoretical level of understanding. However, the average marketer lacks the experience, the knowledge and the technical training to handle online business promotion without professional help.
- Professional SEO and web development agencies have become major market players on which small and large companies depend to deal with the tough and growing competition. Lots of SEO experts advertise their services online. They offer web portfolios for prospects to check together with flexible service packages to target both small and large companies.
- Google guides and tutorials are the other major source of information for online business activity. A knowledgeable DIYer could handle many of the Adwords and Adsense applications without professional help. However, for advanced marketing strategies, a good grasp of online marketing makes a difference.
- Google Analytical Tools are a power element in the equation. Both pros and amateurs depend on software programs (free or professional) for tracking and monitoring web performance and efficiency of websites, keywords, ads, SMO, SEO and email marketing campaigns.
Google dynamics have changed at an unprecedented speed over the last couple of years, bringing about serious consequences for businesses worldwide. Marketing strategies taken from scratch, money wasted into campaigns that no longer work and the severe adjustments to new search engine guidelines have pushed companies towards outsourcing expert marketing services to stay in business.