5 Inbound Marketing Goals Your Small Business Needs to Achieve
There are many business owners who believe that they need a large team of marketing specialists for fulfilling their inbound marketing objectives. For your information, it is actually a myth and in reality, your small business can get the benefits such as online recognition, the more search traffic, and conversions by setting up five inbound marketing goals.
- ‘SMART’ Objectives – When it comes to inbound marketing it is imperative that you not only set objectives for your business, but SMART objectives. SMART is an acronym that stands for Specific, Measurable, Attainable, Realistic, and Timely. If your marketing team needs to stay focused and on track, then you need to develop these types of goals. For instance, rather than having the goal of “I want to maximize sales,” say “I want to maximize sales by 60 percent by the end of Q4”. Now you know when you want to reach the goal by, and by how much.
- Personas of Customers Defined – One of the most vital pieces of the inbound marketing arena is the buyer personas. A buyer persona is a half-fictional representation of your ideal customer based on market research and real data about your existing customers. It is impossible to take a targeted and educated approach to your marketing efforts, without a clear understanding of your personas’ pain points and desires.
- Need Good Content Strategy – You cannot ignore the importance of content these days as it is the major driving force in attracting target buyers to your product or service. Your content should be educated and should solve your customer persona’s pressure points. You can use your website to promote your brand, not your blog and premium content pieces. Those pieces of content must aim to help your target audience in a more informative and useful way. The more you post about relevant topics they care about, the more they will see you as an industry expert, and the more likely they will be trusting you and eventually make purchases from your business. Furthermore, the better the content, the more likely people will be to consume it and share it, which will contribute to increasing your SEO benefits.
- Implementing Automated Workflows – It is imperative that you setup an automated workflow that can help take some of the workload off of you when a small marketing team comes with limited bandwidth. You do not need to setup a lot of them, but just enough to make your life a little easier. It is a great way to get people through the marketing funnel with little effort on your part.
- Analyzing the Results – To make sure you are getting the most out of your marketing efforts, it is essential that you are monitoring and analyzing your results to see what is working best. Do not analyze your results on a regular basis as it will lead you into complicated situations. You need to focus on trends that you see after a few weeks or even a month. You can tweak your marketing strategy based on your findings and you can make changes wherever required and move forward from there. When it comes to implementing new marketing strategies, you should always be testing them and you can always be improving your marketing efforts.
These are five objectives your small marketing team to fulfill and they must have the right skills, tools and techniques in achieving these goals successfully. Also, team work is another factor that determines the success of your whole marketing campaign, so you make sure that each member of your marketing team contributes well enough for the whole team effort.