Combined Effort of Your Social and SEO Teams will Produce Fruitful Outcomes
When it comes to gaining better online reputation or exposure, every business enterprise needs to invest in both search and social media. Usually, most online marketing companies or in-house departments of various businesses have two different teams for SEO and social. According to experts, both these social and SEO needs to engage in a two-way conversation between business enterprises and their target audiences, and thereby they can be truly be successful. Both teams have their own tools and techniques that can be utilized for developing solutions as per your marketing requirements.
You can create a mutually beneficial relationship for SEO and social teams by simply aiding a few conversations across both the teams. Here are 3 specific tips that your teams can follow and keep each other informed about relevant trends among your target audiences. These trends that you see in analytic data or social conversations can help them to come up with better strategies together.
Producing More Targeted Content
When it comes to any SEO team, determining what kind of content their target audience wants at any given time is somewhat difficult and here your social team can provide a better solution. Your social team may have many social listening tools to monitor social media sites, and from their feedback, your SEO team can create more targeted content based on what your audience needs or likes to talk about. Social teams can also create targeted content to their audience through paid platforms. Your social team could geo-target your social audience using sponsored content marketing campaigns on networks with advanced targeting capabilities such as LinkedIn and Twitter. Or, they can segment your social audiences by job title, company, keyword or followers. You can help in fueling the conversations you know your audiences are interested in having with careful strategic targeting.
Sharing Your Ideas
Your keyword strategy is a perfect place to start, from an SEO perspective. You need to provide your keyword strategy to your social team, so that they can convert the right type of visitors of your brand and you need to make sure that they understand the advantage of domain-level brand metrics. Also, your SEO team can develop their own strategy based on these terms so that your audience starts to connect and use those keywords to describe your business, services or products and enhance brand awareness.
Your social team must engage in social listening so that it will provide valuable information by joining the conversation, addressing real-time problems or answering questions. Only you have the perfect set of eyes to assist your search optimization team in discovering pain points or creative solutions that your audience is talking about. For your search team to create valuable content strategies, they have to repurpose the observations made by your social team. Also, these ideas can help your SEO team refine on new long-tail search queries they can use to produce more informative and useful content that will attract the interest of your audience.
Share Your Outputs
As you know, search engine optimization or SEO come from a more technical origin, while social media is derived from a community-building platform which is somewhat traditional. But both search and social are meant to build connection with your audience and offer meaningful solutions and interactions for these groups. Reporting across both SEO and social teams will be a more time-consuming process even while they share details of your data. But doing so will help to reveal the areas in need of the most collaboration. You can use this method to meet your objectives and evaluate your efforts. To determine what content and conversations will yield the best interactions from your target audiences, knowing whether or not these measurements are met will help you in fulfilling these specifications.
According to experts, a better connection between your SEO and social marketing teams will allow your company to provide a better search and social experience for your target audiences. In addition, offering a positive experience, or even answering questions before your audience thinks of the question themselves can convert your site visitors into potential customers and in turn they can be your active brand promoters.